Fund launch of Grounds DAO Africa Hub in Nairobi Kenya with Kahawa Murwa Coffee to Promote Community Expansion and Treasury Growth in Africa

Executive Summary

We propose the establishment of the Grounds DAO Africa program through a strategic meetup in Nairobi, Kenya, a global epicenter for premium coffee and Web3 innovation, to promote Grounds DAO across Africa and encourage more African creators to join our vibrant community.

This event will serve as the launch platform for Kahawa Murwa, an exclusive, pure Kenyan-bred coffee brand priced at $30 for 250g and $50 for 500g, with 60% of sales proceeds allocated to the Grounds DAO treasury. Under my leadership, overseeing local node coordination, community grants, and global growth strategy, the meetup will unite over 100 creators from Kenya, Nigeria, South Africa, and Central Africa, fostering a pan-African creative hub. Featuring live demonstrations, onboarding workshops, and global coffee sales, this initiative will amplify Grounds DAO’s mission of empowering creators, strengthening community, and brewing good worldwide, while significantly enhancing treasury resources.

Objectives

The Nairobi meetup and Grounds DAO Africa Node launch aim to:

1. Promote Grounds DAO in Africa: Raise awareness of Grounds DAO across African Web3 communities, encouraging creator participation and membership growth.
2. Establish Grounds DAO Africa Hub: Create a regional hub under my direction to coordinate local nodes, manage community grants, and drive Grounds DAO’s global expansion.

3. Onboard Diverse Creators: Engage 100+ creators from Kenya, Nigeria, South Africa, and Central Africa through interactive demonstrations and onboarding sessions.

4. Launch Kahawa Murwa coffee brand: Introduce a premium Kenyan coffee brand sponsored by Grounds DAO, priced at $30/250g and $50/500g, with 60% of proceeds funding the DAO treasury.

5. Catalyze Global Growth: Leverage Kenya’s coffee prestige and global shipping to expand Grounds DAO’s community and influence across Africa and beyond.

Value Proposition of Kahawa Murwa

Kahawa Murwa (Swahili for “tasty coffee,” symbolizing Kenya’s bold and complex flavors) represents the pinnacle of coffee craftsmanship. Sponsored by Grounds dao and sourced from premier Kenyan farms in regions such as Nyeri and Kiambu, this coffee features AA-grade beans, hand-picked and small-batch roasted to deliver a rich, vibrant profile with distinctive fruity notes. Kenya’s coffee exports, revered in global markets such as Europe and North America, are a testament to its world-class quality, and Kahawa Murwa upholds this legacy. Priced at $30 for 250g and $50 for 500g, it offers exceptional value for its meticulous production and cultural significance, aligning seamlessly with Grounds DAO’s core principles:

• Creativity: Custom packaging, designed by a Kenyan artist, celebrates the artistry of coffee farms, mirroring Grounds DAO’s NFT platform.
• Community: Proceeds empower local farmers and artists while bolstering the treasury for community-driven initiatives.
• Brewing Good: Every sale supports Grounds DAO’s mission to uplift creators and foster an inclusive, global creative ecosystem. Kahawa Murwa is more than coffee—it is a tangible expression of Grounds DAO’s commitment to cultural resonance and collective empowerment.

Event Specifications

• Location: A distinguished Nairobi café ( will be selected once proposal has passed)
• Date: November 29, 2025 (tentative, pending DAO approval).
• Format: A 6-hour meetup comprising:
• Africa Node Launch: Formal announcement of the Grounds DAO Africa Node, with myself leading coordination of local nodes, grants, and global strategy.
• Kahawa Murwa Launch: Debut of Kahawa Murwa with a curated tasting session showcasing its rich, bold AA/Peaberry beans.
• Creator Demonstrations: Live showcases of minting Grounds NFTs and participating in daily rituals/voting, highlighting the platform’s creative potential.
• Onboarding Workshops: Hands-on sessions to guide attendees in minting their first Ground and joining the DAO, utilizing laptops and mobile devices.
• Networking Opportunities: Facilitate connections among 100–150 creators from Kenya, Nigeria, South Africa, Central Africa, and local Web3 communities (e.g., Crypto Baraza, Buidl Nairobi).
• Attendance: Target 100–150 participants, including artists, Web3 developers, and coffee enthusiasts, with virtual participation enabled via Farcaster live streams.
• Global Engagement: Offer Kahawa Murwa for sale and shipping to Grounds DAO members worldwide, verified through NFT or Magic Internet Beans ownership.
• Kahawa Murwa Sales Strategy
• Product: Premium, pure Kenyan-bred coffee (250g or 500g bags, ground) sourced from top-tier farms, crafted for exceptional flavor.
• Pricing: $30/250g and $50/500g, reflecting its world-class quality and refined production process.
• Sales Targets:
• • On-site: Sell 150 units at the event (75 250g at $30 = $2,250; 75 500g at $50 = $3,750).
• • Online/Global: Sell 150 units to Grounds DAO members worldwide (75 250g at $30 = $2,250; 75 500g at $50 = $3,750).
• • Total: 300 units ($4,500 from 250g; $7,500 from 500g = $12,000).
• Revenue Allocation: - 60% to Grounds DAO treasury
• 10% for event sales logistics, including point-of-sale setup (~$1,200).
• Treasury Impact: Total revenue of $12,000, with 7200 allocated to the Treasury to support community grants, node expansion and platform expansions.
• $7,200 (2.88 ETH at $2,500/ETH) allocated to the treasury to support community grants, node expansion, and platform enhancements.
• Buyer funded shipping ($5–$10 for 250g, $10–$15 for 500g internationally) ensures no additional treasury expenditure.
• Strategic Rationale for Nairobi and Grounds DAO Africa Node
• • Global Coffee Leadership: Kenya’s AA-grade beans, exported to premier global markets, position Nairobi as the ideal launchpad for Kahawa Murwa and Grounds DAO’s “brew good” ethos.
• Web3 Innovation Hub: Nairobi’s burgeoning blockchain ecosystem (e.g., Nairobi Blockchain Community, Buidl Nairobi) establishes it as Africa’s Web3 epicenter, perfectly suited for launching the Africa Node.
• Pan-African Synergy: By uniting creators from Kenya, Nigeria, South Africa, and Central Africa, I will foster a diverse, collaborative Grounds community, encouraging African creators to join and shape our DAO.
• Global Connectivity: Offering Kahawa Murwa globally and streaming demonstrations on Farcaster will integrate African creators into Grounds DAO’s worldwide network.
• My Leadership Role: As overseer of local nodes, community grants, and global growth strategy, I will position Grounds DAO as a leading Web3 creative platform, with Africa as a cornerstone.
• Community and Expansion Impact
  • Creator Onboarding: Onboard 50+ new Grounds DAO members from Africa through targeted demonstrations and workshops, with 25+ minting Grounds on-site, promoting the DAO across African Web3 communities.
• Pan-African Network: Establish connections among creators from Kenya, Nigeria, South Africa, and Central Africa, seeding 2–3 local nodes within 6 months to encourage broader African participation.
• Global Engagement: Engage 150+ Grounds DAO members worldwide through Kahawa Murwa sales and Farcaster streams, generating 600+ social media posts (#KahawaMurwa, #GroundsAfrica).
• DAO Expansion: Achieve a 20% increase in Grounds DAO membership within 6 months, with the Africa Node driving creative and governance innovation.
• Cultural Alignment: Kahawa Murwa embodies Kenya’s coffee heritage and Grounds DAO’s values, positioning the DAO as a culturally authentic Web3 leader that resonates with African creators.
• Proposed Budget We propose a lean budget of $1,500 (~0.6 ETH) to ensure a high-impact launch while preserving financial resources:
• Venue Rental: $400 (premier Nairobi café, 4-hour event, including coffee-tasting setup).
• Coffee Supply: $400 (38 250g and 19 500g bags for event at ~$7/unit; remaining 243 units funded by sales revenue).
• Artist and Packaging: $250 (commission for a Kenyan artist to design premium Kahawa Murwa packaging).
• Logistics and Marketing: $250 (flyers, laptops for demonstrations, point-of-sale setup, and free promotion via Farcaster, X, and Nairobi Web3 communities).
• Travel Support: $200 (modest stipends for 2–3 key creators from Nigeria and South Africa to ensure pan-African representation).
• Total Budget: $1,500 (~0.6 ETH), leaving ~$6,404 in the treasury.
• • Note: Shipping costs for online Kahawa Murwa orders are fully buyer-funded, ensuring no additional treasury expenditure.

Implementation Plan

Phase 1: Planning (2 Weeks) - Secure a Nairobi café venue and partner with a premier Kenyan coffee suppliers

• Commission a local artist to design Kahawa Murwa packaging. - Invite creators from Kenya, Nigeria, South Africa, and Central Africa via Farcaster, X, and local Web3 networks (e.g., Crypto Baraza). - Cost: $150 (marketing).

Phase 2: Preparation (2 Weeks) - Source 57 bags (38 250g, 19 500g) of Kahawa Murwa for the event and establish an online order form

• Develop demonstration scripts, set up minting stations, and prepare Farcaster live streaming.
• Cost: $650 (coffee, artist, travel support).

Phase 3: Launch and Sales (1 Day + 2 Weeks) - Host the Nairobi meetup, officially launching the Africa Node and Kahawa Murwa, with on-site sales of 57–150 coffee bags and global online sales.

• Conduct creator demonstrations and onboarding workshops, with live streaming on Farcaster.
• Manage global shipping of Kahawa Murwa (buyer-funded). - Amplify post-event engagement via Farcaster and X with #KahawaMurwa and #GroundsAfrica.
• Cost: $700 (venue, logistics).
• Total Timeline: 5–6 weeks. Total Budget: $1,500 (~0.6 ETH)

Key Performance Indicators

Community Engagement: Achieve 100+ attendees, onboard 50+ new Grounds DAO members, and secure 150+ global Kahawa Murwa orders.

• Treasury Growth: Generate ~$7,200 (2.88 ETH) from 300 Kahawa Murwa units sold.
• Membership Expansion: Increase Grounds DAO membership by 20% within 6 months, driven by African and global participation.
• Africa Node Development: Establish 2–3 local nodes (e.g., Nigeria, South Africa) within 6 months under my coordination.
• Social Media Impact: Generate 600+ Farcaster and X posts with #KahawaMurwa and #GroundsAfrica within 1 month.

Strategic Significance

Kenya’s world-renowned coffee, a cornerstone of global markets, finds its ultimate expression in Kahawa Murwa—a $30/250g and $50/500g premium coffee worthy of its meticulous craftsmanship and rich, vibrant flavor. By launching the Grounds DAO Africa Node in Nairobi, I will harness Kenya’s coffee prestige and Web3 dynamism to promote the DAO across Africa, encouraging creators from Kenya, Nigeria, South Africa, and Central Africa to join our community. With an estimated $7,200 in treasury revenue from Kahawa Murwa sales—delivering a 4.8x return on a $1,500 investment—this initiative will fund community grants, support local node development, and propel Grounds DAO’s global growth. Under my leadership, the Africa Node will position Grounds DAO as a leading Web3 creative platform, bridging African innovation with our global community. This is our opportunity to brew a transformative future for Grounds DAO, starting in Nairobi.

Vote Request:

We respectfully request approval for a $1,500 (~0.6 ETH) allocation from the Grounds DAO treasury to fund the Nairobi meetup and the launch of the Grounds DAO Africa Node with Kahawa Murwa. I invite the community to engage in discussion on Grounds.wtf to support this initiative and ignite a Web3 creative revolution across Africa and beyond.

Budget Justification

The proposed $1,500 budget (~0.6 ETH) is strategically designed to support a pan-African event with 100–150 attendees, facilitate travel for regional creators, and produce premium Kahawa Murwa coffee, ensuring a high-impact launch. This investment yields an estimated $7,200 (2.88 ETH) in treasury revenue—a 4.8x return—while remaining well within the $7,904 treasury capacity. My role in overseeing local nodes, community grants, and global growth strategy ensures that this initiative will deliver long-term scalability, positioning Grounds DAO as a global leader in Web3 creativity.

Transactions

1. 0x8f69c8eb92ed068aa577ce1847d568b39b0d9ebf.transfer(0.6 ETH)